Communication and influence in sports: effective contact between trainers, coaches and athletes

Preface

Communication is at the heart of many sports interactions: from the instructions a coach gives to the conversations a parent has with their child after a game. How you say something is often just as important as what you say. Research from psychology and coaching shows that certain communication techniques strengthen relationships, increase motivation, and support learning processes. This article discusses key insights from theories like nonviolent communication and motivational interviewing, and translates them into practice in youth and team sports.

Theoretical background

Nonviolent Communication (NVC)

Nonviolent Communication, developed by Marshall Rosenberg, focuses on empathic listening and speaking without judgment. Core principles:

  • Distinguish between observation and interpretation: describe what you see or hear without evaluating it.
  • Identifying feelings and needs: behind every behavior lies a need. By making this explicit, you increase your understanding.
  • Request instead of demand: formulate what you want in concrete and feasible behavior, instead of a mandatory order.

In a sports context, this helps to transform situations of tension or criticism into dialogue and mutual understanding.

Motivational Interviewing (MI)

Motivational Interviewing, originally developed for addiction treatment, is a conversational style aimed at strengthening internal motivation and self-confidence. Key aspects:

  • Ask open-ended questions to explore your own motivations and concerns.
  • Reflective listening: reflecting back what the other person says to show understanding.
  • Affirm: Recognizing strengths and efforts.
  • Summarize to direct the conversation.
  • Eliciting 'change talk': having the athlete express why and how he or she wants to change or improve.

In coaching and training sessions, MI can help athletes become actively involved in their development.

Active listening and feedback

Active listening means listening attentively, recognizing nonverbal cues, and summarizing what has been said. Feedback techniques from the previous article are combined here:

  • Formulate specifically and concretely.
  • Focused on behavior and process, not on personality.
  • In a timely manner and in the right setting (not in the stressful competition situation, but shortly after or during moments of reflection).

Contextual communication

In team sports, circumstances change quickly. A coach communicates differently during a timeout than during a halftime break. Research shows that:

  • Short, clear instructions in competitions work better than long speeches.
  • In training situations you can communicate more exploratively and dialogue-oriented.
  • Non-verbal cues (posture, tone, gestures) strongly influence perception.

Translation into sports practice

For the Technical Committee

  • Develop communication guidelines in the training vision: describe the desired conversation style between coaches and players.
  • Organize workshops on empathic listening, NVC, and MI elements. This promotes consistency in the club culture.
  • Encourage evaluations in which trainers reflect on communication: what worked, what could be done differently?
  • Ensure that the voices of coaches and athletes are heard within policy through open evaluation moments and feedback channels.

For the trainer

  • Use nonviolent communication when explaining drills: describe observable behavior ("I saw that the pass went just wide"), state what you think is needed ("You're probably still getting used to the new position"), and make a specific request ("Could you aim the next pass at net style, so we can see what that does together?").
  • Use motivational interviewing when there is a lack of effort or motivation: ask open-ended questions ("What attracts you to this exercise?"), reflect back ("You enjoy improving, but find it difficult sometimes"), and reaffirm effort ("I see that you keep trying, even if you don't succeed immediately").
  • Practice active listening in individual conversations: use silence to allow the athlete to express their own thoughts.
  • Vary your communication styles: short and focused during intensive exercises; more extensive and dialogue-oriented during reflection sessions.
  • Pay attention to nonverbal cues: voice volume, intonation, and body language. A relaxed posture encourages openness; a sharp tone can evoke resistance.

For the coach (match situations)

  • During timeouts, provide short, clear instructions. Consider asking one or two open-ended questions to encourage players to analyze the situation themselves: "What stood out to you in that rally?"; "What's your idea to win this point?"
  • Use affirmation to build trust: identify what went well (“Your communication during the block helped”) and identify areas for improvement (“We will continue to pay attention to positioning during the counter-attack”).
  • Post-match reflection: organize a short moment after the match where players share their own observations, rather than just coaching analysis.
  • Consider individual differences: some players respond better to direct instruction, others to a questioning style. Adapt your approach to each player and situation.

For the player

  • Teach yourself to actively listen: mentally formulate what your trainer is saying, summarize: “Okay, you say I need to adjust my running line to create space.”
  • For difficult feedback: recognize the emotion, name it internally and focus on the core message (“I notice that I am embarrassed, but the instruction is about my position”).
  • Use self-talk in competition: ask yourself short questions to maintain focus ("What do I see? Which option is there?").
  • Participate actively in reflection moments: share your own observations and ideas from an MI-style perspective: "I noticed I was turning too late; maybe I can anticipate sooner by keeping an eye on the opponent."

For the parent

  • Apply empathetic listening in post-match conversations: start with open-ended questions (“How did you think it went?”), listen without interrupting, and summarize what you hear (“You said you were frustrated by that refereeing decision”).
  • Avoid judgment in responses: speak from your own feelings and needs (“I noticed that I found it difficult to see you struggling like that; I want you to continue to enjoy yourself”).
  • Ask good questions: “What would you do differently next time?” instead of “Why did it go wrong?”
  • Support self-reflection without imposing solutions: let your child first explore what he or she is experiencing.
  • Don't focus your own communication on results for too long, but on experience and process.

Practical techniques and examples

  1. Reflection discussion after training
    • Start with an open question: “What went surprisingly well?”
    • Listen and summarize.
    • Ask about possible improvements: “What would you try differently?”
    • End with confirmation of effort and learning gain.
  2. Feedback form with NVC elements
    • Section Observation: “I noticed that during the exercise you sometimes stop when things get difficult.”
    • Feeling/Need Section: “I notice that I need you to persevere; I understand that it can feel difficult.”
    • Request: “Would you try to complete the exercise next training and then briefly reflect on what helped?”
  3. Motivational Interviewing short session
    • Question: “What motivates you to continue doing this sport?”
    • Reflection: “You say that teamwork is important to you.”
    • Question: “How does this exercise help you strengthen that teamwork?”
    • Confirmation: “It's great that you see how this exercise contributes to your goal.”
  4. Time-out question in a match
    • Ask an open, short question: “What do you see now that we can change?”
    • Listen briefly to players, summarize and give a practical tip.
  5. Parent-teacher conference model
    • Parents start by listening: “Tell me what you felt when that point went wrong.”
    • The trainer/coach can provide further clarification from MI/NVC: "I heard you were disappointed, which is understandable. How do you plan to handle that next time?"

In Summary

Effective communication in sports goes beyond simply giving instructions. It requires empathy, open-ended questions, active listening, and a focus on needs and motivation. Models like nonviolent communication and motivational interviewing offer concrete tools for constructive conversations. By applying these techniques, trainers, coaches, players, and parents strengthen the learning environment and motivation, increasing the likelihood of sustainable development and resilience.

Sources

  • Rosenberg, M. B. (2003). Nonviolent Communication: A Language of Life.
  • Miller, W. R., & Rollnick, S. (2012). Motivational Interviewing: Helping People Change.
  • Rogers, C.R. (1951). Client-Centered Therapy (on empathic listening).
  • Hargie, O. (2011). Skilled Interpersonal Communication: Research, Theory and Practice.

Jowett, S., & Cockerill, I. M. (2003). Olympic medallists' perspective of the athlete–coach relationship.

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